Creative Leadership
Gosh darn it, I've worked with some of the finest designers, copy writers, and project managers in Seattle. Great creatives make management easy. In my earlier days, art direction meant creating illustration orders which required a lot of imagination, getting over talking to artists I idolized, and navigating big brand guidelines. Later, in my agency days, I've grown into a fearless presenter, brand steward, and indomitable wall, deflecting pressure away from my team. Here is a sampling of some of the projects where I banged the drum.
343 Industires
adidas
Bing
CXO NXT Conference
Expedia
Group Health
Microsoft Hardware
TechEd Conference
Xbox
Halo Licensing
As Product Development Manager, I supported the launch of the triple-A video game franchise Halo 5: Guardians. In addition to designing the look of retail packaging, and approving soft goods, I authored the style guide and distributed it to international partners.
My vector illustrations of Master Chief and Spartan Locke's helmets were used for everything from apparel to NASCAR livery.
adidas Abandoned
Shopping Cart Emails
adidas approached Wunderman to tackle the issue of looky-loos—people who would fill their carts, and then run away. They wanted to goose their potential customers without appearing creepy, or Big Brother-esque.
We tackled the problem by drawing some conclusions. The audience wasn't biting because either they weren't sold on adidas, or the time wasn't right.
Our two tiered approach answered "Why adidas?" and "Why now?"
Bing 2013 Rebrand
With a skeleton crew of one designer and one copy writer, my team and I rolled out the new 2013 Bing brand, simultaneous with managing their customer life-cycle communications. Hundreds— HUNDREDS of print and email tactics.
CXO NEXT
Conference
The CXO NEXT conference is an enterprise level event that engages with CEO types, and reinforces the idea of cost savings through early adoption of new technologies. In an incredibly short amount of time, we created a web presence that aligned with an above-the-line campaign.
Expedia Global Email Rebrand
Expedia, a brand known for their global reach, was suffering from a unfortunate side effect—their international offices were not coordinating their marketing. We established a global template that met everyone's needs, and unified the users' experience.
Group Health
Large Group Employer
Website
In 2014, we helped Group Health launch an effort to engage with large businesses through a new portal website. It was a deep and rich experience that focused on Group Health's tradition of providing an integrated healthcare system to the Puget Sound.
Group Health Health Care Reform Information Campaign
A lot of changes hit the healthcare industry in 2013—we were proud to be selected by Group Health to get the message out with a broad campaign of Medicare information banners.
Microsoft Hardware
Artist Mice Series
Microsoft Hardware looked to Wunderman to help promote a series of artist embellished mice, that would be sold as fashion accessories alongside iPad cases and such in major department stores.
Microsoft Hardware
Ergonomic Desktops
Later, Microsoft challenged us to apply the same templates to a more technical line of ergonomic desktops.
TechEd Conference
2011 and 2012
TechEd North America is Microsoft's premier technology conference for IT Professionals and Enterprise Developers. I managed their direct marketing over the course of two record-breaking years.
Xbox Email Marketing
While working with Xbox's agency of record for electronic marketing, I directed a small team with a lot of responsibilities. Our design for the Xbox newsletter served up custom dynamic content based on what we knew about the recipient. We engaged with core gaming fans, while promoting Xbox as the premier home entertainment console. Our work on Gears of War 1 and 2 garnered numerous awards, and our Halo 4 key-art reveal campaign made the Cannes Lions short list. Examples of the downloadable swag I created for Xbox can be found here in the Gaming Design section.
